F A M I L Y F I R S T
FamilyFirst is a campaign that focuses on raising awareness to family members that smoke in front of younger members.
The risks of second hand smoking are constantly overlooked and therefore are addressed in this poster campaign.
With over 34,000 children affected by second hand smoking, this campaign aims to address the parents who subconsciously are allowing their kids to "smoke."
These posters will be put up in subways and around parks where families usually go around in order to make sure that the proper demographics are reached.
The three series are set in colors that come across as innocent, but easily contrast against the vector illustrations that portray and point towards smoking.
These posters will go up around NYC.